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Why Most 2027 Marketing Plans Will Fail Before Their Execution In January

Thursday, September 17 | 1:00 - 2:00 PM ET

Presented by Standard Strategic Partner Cornerstone Advertising

The decisions you make before the new year can shape your company's success for the next twelve months. In this session, Tracy Paul will share how home service contractors can build a marketing strategy that aligns with business goals, prepares for seasonal demand, and improves accountability across marketing, booking, and revenue. You'll learn why a budget is not a strategy, how to prioritize marketing investments throughout the year, and how to use performance data to make better decisions. Leave with practical ideas you can apply immediately as you build your 2027 marketing plan.

Five Key Takeaways
• Understand why a marketing budget is not a marketing strategy.
• Align your marketing strategy with business goals and seasonal demand.
• Prioritize marketing investments for greater efficiency and long-term growth.
• Use performance data to make more informed marketing decisions.
• Improve accountability through scorecards, metrics, and regular reviews.

Register for the free webinar

Cornerstone AdvertisingCornerstone Advertising is a full-service marketing agency focused on driving growth for HVAC and home-service brands.

 

Learn more about ACCA's strategic partner program at acca.org/partners. 

 

Tracy_Paul_headshotTracy Paul
Founder & Principal of Cornerstone Advertising
Tracy Paul is the Founder and Principal of Cornerstone Advertising, a marketing agency dedicated exclusively to helping residential home services contractors grow through disciplined strategy and accountable marketing. With more than 30 years of experience, Tracy has partnered with HVAC, plumbing, electrical, roofing and other home service companies across the country to build strong brands, improve marketing efficiency, and drive sustainable growth. A respected industry speaker, advisor, and coach, Tracy regularly speaks at industry tradeshows and events such as ACCA and Service World Expo. Known for his direct, data-driven approach, he helps contractors set realistic expectations, allocate marketing dollars more effectively, and make decisions that support long-term success.

 

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