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Presented by Strategic Platinum Partner Finturf

In this ACCA Member Webinar, Finturf Chief Revenue Officer Ed Torosyan breaks down how HVAC contractors can use financing as a proactive sales tool. This session explains how contractors who lead with financing close more deals and walks through practical techniques for normalizing monthly payment conversations throughout the lead’s lifecycle. The webinar also introduces Maximus, a financing platform built exclusively for ACCA members and powered by Finturf, offering access to a network of 20+ lenders with 92%+ approval rates.


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Maximus by Finturf is a financing platform that helps contractors connect customers to flexible financing options at the point of sale.

 

Learn more about ACCA's strategic partner program at acca.org/partners

 

Screenshot 2026-04-09 at 5.26.52 PMEd Torosyan
Chief Revenue Officer, Finturf

Ed Torosyan is a seasoned revenue leader with over two decades of experience in the home improvement and consumer finance industries. As Chief Revenue Officer at Finturf, he drives national sales strategy and growth through innovative point-of-sale financing solutions. Previously, he served as Vice President of Sales at Service Finance Company and held leadership roles at Sears Home Improvement, building and scaling high-performing sales organizations nationwide.

 

 

From the front office to the field, ACCA offers expert-led trainings, events, and webinars designed to strengthen every part of your business. Whether your team needs sharper sales skills, technical expertise, or leadership development, ACCA’s programs help your people grow and your company thrive.

Check out ACCA's other webinars, trainings, conferences, and other events at acca.org/events

ACCA logo 500x500-2-1-1ACCA is the only nationwide, non-profit association for professionals that install and maintain HVACR, indoor environment, and building performance systems. 

We provide our members from the indoor environment and energy services community with networking opportunities, education, and advocacy services that support their business development interests while championing the national health of the HVACR industry. 

Learn more and join at acca.org