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AI in HVAC Marketing: From the Front Line to Behind the Scenes With Hatch and Shafer Services

Thursday, July 23 | 12:00 - 1:00 PM ET

Presented by Standard Strategic Partner Hatch

AI is everywhere in home services right now, but what does it actually look like inside a working HVAC business, day to day?

Join Kristen McCormick of Hatch and Adrianne Gosselin, Marketing Director at Shafer Services, for a conversation about putting AI to work across both sides of marketing: the front line of managing leads and calls, and the behind-the-scenes work of creative, targeting, and strategy.

You'll get a practical take — where it's paid off, where there was hesitation, what challenges she's faced, and more. There will be plenty of time for Q&A.

Sign up now to get an operator's take.

Register for the free webinar

Dark_FullHatch is the AI growth engine for service businesses, with AI CSRs across voice, SMS, and email that help you increase conversion, accelerate revenue, and scale operations more efficiently. Hatch scales the same conversion engine—AI-powered 1:1 communication—so you can grow without added headcount, complex software, or costly answering services.

Learn more about ACCA's strategic partner program at acca.org/partners. 

 

kristen-mccormick-hatchKristen McCormick
Director of Corporate Marketing, Hatch
Kristen McCormick is the Director of Corporate Marketing at Hatch, where she leads brand, content, and partner marketing. Hatch is the AI lead management platform for service businesses, with AI CSRs across voice, SMS, and email that scale conversion and revenue without adding headcount. A strategic content marketer, Kristen partners with operators like Shafer to turn real-world AI adoption into practical stories the industry can learn from.

 

adrianne-gosselin-shafer-servicesAdrianne Gosselin
Marketing Director, Shafer Services Plus
Adrianne Gosselin is the Marketing Director at Shafer Services Plus, a residential and commercial HVAC and plumbing company in San Antonio. With two decades in marketing and a background in digital and creative strategy, Adrianne leads brand, lead generation, and customer communication across both divisions. Today she's actively putting AI to work across her marketing, from voice agents handling inbound calls to AI-generated video customers love, and holds a BFA in Communication Design from Texas State University.

From the front office to the field, ACCA offers expert-led trainings, events, and webinars designed to strengthen every part of your business. Whether your team needs sharper sales skills, technical expertise, or leadership development, ACCA’s programs help your people grow and your company thrive.

Check out ACCA's other webinars, trainings, conferences, and other events at acca.org/events. 

ACCA logo 500x500-2-1-1ACCA is the only nationwide, non-profit association for professionals that install and maintain HVACR, indoor environment, and building performance systems. 

We provide our members from the indoor environment and energy services community with networking opportunities, education, and advocacy services that support their business development interests while championing the national health of the HVACR industry. 

Learn more and join at acca.org. 

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